About Loans West

Clear comparisons. Direct contact. WA service.

Loans West is operated by LOANSWEST PTY LTD, a mortgage-broking business serving home-loan clients across Perth and Western Australia, with Luke Serra as Director and named contact.

A broker reviewing lending documents with two borrowers

The business

Built around a clearer lending decision

Loans West starts with the client's stated needs, financial information, property and purpose. Eligible options can then be considered on policy fit, cost, features and future flexibility.

The lenders and products available depend on the circumstances, eligibility and current accreditations. Loans West does not compare every lender or product in the market.

Working principles

What the Loans West approach prioritises

Needs before products

Start with the borrower, property, purpose and timing.

Clear comparison scope

Explain what is being compared and which limits remain.

Direct contact

Luke Serra is the named contact for home-loan enquiries.

Documented process

Keep the information, recommendation and next steps clear.

From first conversation onward

A documented way to work

  1. 1

    Understand

    Clarify the goal, timing and information available.

  2. 2

    Research

    Check eligible options through current accreditations.

  3. 3

    Explain

    Set out the comparison, reasons and important trade-offs.

  4. 4

    Coordinate

    Assist with the application and lending milestones.

Why the process is structured

Important facts stay visible

  • A lender makes the approval decision
  • Product access depends on current accreditations
  • Rates, policy and programs can change
  • Legal and tax questions need qualified advisers

Ready to start a lending conversation?

Contact Luke Serra directly or book a time through the website.